creative / strategist / artist / storyteller

I’m a creative+strategist with 14 years in the industry across content creation, creative strategy, creative concept, comms planning and execution. I was raised in Romania, grew up in the Philippines and now live in NYC working as Comms Strategy Director for Diageo at Anomaly NY. I believe in the intersection of art and science behind good social//digital creativity. I’m perpetually curious and driven by truths rooted in culture and behavior. I want to provide unique and moving work for the world across all experiences and perspectives.

Awards:

• 2023 Employee of the Year, Anomaly NY

• 2022 Silver Clio Winner: Creative Use of Data

• 2021 Effie Finalist

• 2020 Reddit professor: Digital/Social Creativity

• Silver Smarty Award 2020

• Winner of Twitter Super Bowl Interception 2020

• Winner of Twitter Super Bowl Interception 2019

• 3 Cannes Lion Shortlists 2019

• Shorty’s Finalist 2019

• 2nd place Cannes Alexa Hackathon 2018

• “Gold Dice” Creative Bravery, GREY NY 2018

• “Make Your Mark” Award, 360i 2015