BUDGET VS BRAVERY
A relationship between creative budget (paid media, influencers etc) and creative bravery (memorability, uniqueness, etc) as it pertains to the potential for achieving earned media.
TACTICAL VS. BRAND-BUILDING SOCIAL STRATEGY
A table framework to clearly delineate strategic differences between short term, tactical social strategy vs long-term, brand-building social strategy.
SOCIAL PLAYBOOK ARCHITECTURE
A Social Playbook framework that allows the single document to incorporate everything an employee/creative would need to know about the brand’s social presence, drilling down from the large, brand principles to the prescriptive brand practices.
“ECOSYSTEM”
A full, 360 campaign “ecosystem” template that illustrates singular directionality toward a given campaign destination and plots the channels with relationship to reach, resonance, physical and digital implications.
“TWO-SIDED COIN” ROLE OF SOCIAL
A framework to illustrate the common duality of balancing brand-driven content/comms and product-driven content/comms.
“CAMPAIGN” COMMS
A full, 360 campaign “comms plan” inclusive of all media and creative planning components - an alignment product document for multiple agencies partnering on a single campaign.