Emergen-C:
A Love Letter to Normal Life
Creative concept and strategy for Emergen-C’s digital, OLV and social media donation campaign to help raise awareness and funds for local communities at the beginning of the COVID-19 pandemic.
Results
$500,000 donation to Americares
134 media placements
154 million Facebook impressions
3 million views on Youtube
Surpassed view rate goal by 37%
78,000 signups
96% positive brand sentiment (up from 66%)
