Tums - Super Bowl 2020
Lead creative strategist for the Tums 2020 Super Bowl activation - generating the most brand mentions during the game without a TV spot, trending the entire game, and winner of the Twitter Interception Award.
Results
2021 Effie Finalist
86,000 mentions on Twitter
375+ mentions every minute of game play
Trended the entire game, peaking at #8
4th most mentioned brand
Most mentioned brand without a TV spot
Winner of Twitter Interception Award
10.6% rise in sales
